After the first X Prix of the Extreme E held between April 3 and 4, a wave of positive reviews was seen through the different digital platforms, a fact that, although it left good feelings in the world of motorsports, still it had not been quantified.
However, few days before the Ocean X Prix, which will be held between May 29 and 30 in the Lac Rose of Senegal, Extreme E announced that after its inaugural race it had an audience of more than 18.7 million people, a figure that shows a great global interest not only in motorsports, but in races or emissions aimed at raising awareness about the impact of the climate.
Read also: Ocean E-Prix Senegal: a place that will allow a cleaner and more competitive race
The Desert E-Prix could be enjoyed in more than 180 countries and 1,500 hours of broadcast coverage, with China at the top, followed by Europe and Asia.
It should be noted that the inclusion is one of the greatest attractions of the Extreme E, and the series of off-road electric SUVs indicates in its regulations that each pair of pilots must be confirmed by a man and a woman.
“The diverse nature of Extreme E meant there was plenty of action across the weekend, with some truly memorable performances, with our female driver line-up coming out as clear winners. These numbers demonstrate the massive appeal, not only of our racing format, but also our wider messages around the climate crisis.”
Ali Russell, Marketing Director for Extreme E.
It is important to mention that Extreme E is a competition that, since its creation, chose not to allow in-person audiences in its races, an indicator that reflects the great work and deployment that the first race of off-road electric SUV has had through radio, press and television.
The data has been provided by YouGov Sport, a company dedicated to research and data collection in the sports and entertainment field.
Extreme E in networks
Social networks have played a fundamental role within the Extreme E, and that is beyond the GridPlay space, a concept aimed at collecting votes through social networks that allows the winner to choose their position in the final race in case to arrive, the electric competition is a source of valuable content on various platforms.
On Twitter alone, the also known as “Electric Odyssey” accumulates more than 40 thousand followers, while on Instagram the number of fans rises to 106 thousand.
In Tik Tok, the series has a community of more than 71K, who have contributed about 629K in “likes”. On the other hand, on Facebook it has 29K followers, numbers that make it reach more than 246 thousand fans around the world.
Written by | Osward Rubio
