As part of its campaign to spread sustainable messages through sports entertainment, Extreme E announced an important partnership that will introduce the category to Latin American audiences.
The partnership involves an agreement with National Geographic channel, which will air programs related to electric car construction, climate change awareness and the first season’s X-Prix on tape-delayed transmission for the region.
After two successful events in Saudi Arabia and Senegal’s Lac Rose, Extreme E is working every day to strengthen the series, which is just getting started.
A partnership that fits perfectly
“We are delighted to be working with National Geographic. The channel is famous for its brilliant and fascinating documentaries on science, adventure, nature and environmental issues, all of which are close to the heart of our championship,” said Ali Russell, Extreme E’s marketing director, on an official statement.
He emphasized that the category is not limited to a simple sporting event. “In addition to our major races, Extreme E is, in essence, a groundbreaking adventure for all of us. I believe the stories behind the series, the people involved, our legacy projects and even the story of our floating centerpiece, the St. Helena, will delight and inspire National Geographic audiences.”
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“Along with with our current scientific research about the the effects of climate change and what can be done to reduce the terrible damage it is causing, makes the broadcast both captivating and eye-opening, and we want to share this with as many people as possible,” concluded Russell.
Focus on destination plans
It is worth noting that alongside organizing the competitions at destinations hit by pollution and global warming, the tournament organizers are also implementing legacy programs within regions to achieve a positive change.
This includes working with Senegalese communities to plant one million Mangrove trees, and coordinate local school building improvements, to beach clean-ups with plastic waste removal, and turtle conservation in Saudi Arabia.
Image: Extreme E
Following the well-received Extreme E kick-off, the tournament will continue the weekend of August 28-29 in Greenland, with the goal of providing a spectacle and raising awareness about the importance of conserving the planet for future generations.
Written by I Jhonattan González
