Formula E and premium champagne brand Taittinger closed a new multi-season partnership. Taittinger will be the Official Champagne of the ABB FIA World Championship, starting this year.
As the official toast of Formula E, Taittinger will appear on the winners’ podium at each race, subject to local regulations, enriching the victory celebration where excellence meets passion.
Taittinger will be served in the premium hospitality section of the EMOTION Club at Formula E races and at galas and other special events during the tenth season.
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Jeff Dodds, CEO of Formula E, noted of the agreement. “Everyone can imagine a winning driver celebrating with a bottle of champagne; it’s a spectacle synonymous with motorsport triumph, and we look forward to celebrating Formula E’s achievements with Taittinger.”
With the addition of Taittinger, Formula E Season 10 will offer an even more elevated experience, courtesy of the elegance and prestige of one of the finest champagne brands.
The 10th Season features 16 races in 10 iconic cities around the world, bringing electrifying racing to fans and showcasing the pinnacle of electric vehicle performance globally.
For more information about Formula E and the Taittinger partnership, visit the Formula E website.
