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WES Partners with HorizonSports to Promote e-Bike Racing

October 14, 2024
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WES Partners with HorizonSports to Promote e-Bike Racing
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WES Management is delighted to announce the media partnership with HorizonSports to enhance the promotion and distribution of the latest UCI E-Mountain Bike Cross-Country World Cup TV content.

HorizonSports provides free and premium Nature Sports TV content that allows viewers to easily access its videos through APPs, smart TVs, cable TV and a web browser.

HorizonSports is available on Google Play and iOS/Apple App Store and directly through your browser. It’s also available on Samsung TV Plus, DistroTV, PlutoTV, FireTV, rlaxx, Local Now, Sports TV, Bouygues Telecom, TransVision, LongTV, Genflix, Rakuten TV, Xiaomi TV, SeeU TV and more.

The content reaches 65 million viewers across more than 30 countries, with 20 million monthly viewers, in English, French and Italian.

The WES UCI E-MTB XC World Cup is renowned for its challenging courses and top-tier riders, such as Olympians, multiple times National Champions, and the reigning Women and Men World Champions, Sofia Wiedenroth and Jérôme Gilloux.

By joining forces with HorizonSports who will broadcast the series in English, French and Italian, WES aims to bring the excitement of e-bikes to an even broader audience, spreading the word of electric sports as a new competition perspective.

“This agreement represents a mutual commitment to the growth of electric mountain biking. Together with HorizonSports, we are confident that we can elevate the UCI E-MTB XC World Cup, making it more accessible and engaging for fans, amateurs and pro riders. The introduction of HorizonSports also means additional exposure for all the brands participating in the series, from the industry manufacturers to our partners”, said Francesco Di Biase, WES CEO & Founder.

Laurence Fox Hopper, the CEO & co-founder of HorizonSports said “the UCI E-MTB XC World Cup is an exciting series that is a great fit for our programming worldwide. Our Nature Sports viewers are also active outdoors and are motivated by the amazing races of the WES top athletes over very challenging terrain. We look forward to collaborating further with WES to promote the series worldwide on our platforms”.

About HorizonSports:

HORIZONSPORTS is the only nature sports & wellness Video platform dedicated to motivating the world to be more active in nature through a unique selection of all-season nature sports & wellness video contents for people who hike, run, cycle, love mountains and want to be healthy and active in nature.

Tags: Electric MobilitySustainabilityWESWES UCI E-MTB XC World CupWES World E-Bike Series
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