Probably nothing comes to mind after thinking about iPhone, Ferrari and electric mobility, What do they have in common? Maybe a lot, as it seems that the creator of Apple’s first iconic cell phone will be in charge to design the initial electrified model of the Prancing Horse, as part of a new chapter in the history of the brand.
Jonathan Ive worked for 27 years at the Apple brand, developing multiple designs throughout his journey there. However, after almost 30 years, he decided to end the relationship and start his own company, named LoveFrom. Now, what does this have to do with the Italians? Well, they recently signed an agreement to handle several design aspects.
Although it has not yet been specified which projects will be handled by Ive’s team, Financial Times assures that the former Apple’s company will take charge of the first electrified Ferrari model, something that will undoubtedly mark a before and after for the Maranello-based company.
This company has renowned businesses providing services, such as Juventus and Stellantis, which undoubtedly gives a glimpse of what Jonathan Ive and his firm can achieve regarding the plans that Ferrari has prepared for the near future on the automotive market.
Once again, it is unknown what Ferrari and LoveFrom will be working on. It could range from vehicles, clothing, press and even modifications for the popular amusement parks owned by the Italian firm.
We know that one of the characteristics and emblematic hallmarks of Ferrari is the sound of the engines, something that would disappear with the transition to a sustainable future. However, the brand is working to continue providing the best models that have always managed to steal the hearts of their distinguished customers.
All this arises from the need to adapt to the zero-emission standards and policies that are gradually taking over the markets. John Elkann, President and current advisor of the Prancing Horse, opened the door to the sustainability of the popular red vehicles, where the first model of this type is expected to be unveiled in 2025.
Written by | Ronald Ortega