Formula E announced the appointment of Ellie Norman as Chief Marketing Officer (CMO), a position she will assume as of September 30. Henry Chilcott will leave the company this summer after four successful years in the role.
Norman joins Formula E after two years as Manchester United’s director of communications, responsible for media relations, public affairs, brand development, creative content and fan interaction.
She came to the soccer club from Formula 1, where she spent five years as marketing and communications director. Prior to that, she held positions at Virgin Media and Honda.
In her role as marketing director for Formula E, Ellie will be responsible for a newly expanded remit, incorporating branding, marketing, PR and corporate communications, digital and social media and fan interaction.
Years of Growth
Chilcott is stepping down after four successful years relaunching the brand, helping to redefine the sports product and leading marketing efforts to achieve double-digit growth in brand and fan metrics over the past four seasons.
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The executive will leave Formula E in the summer, following the season-ending London E-Prix doubleheader (July 20-21).
Jeff Dodds, CEO of Formula E, welcomed Ellie Norman to the Formula E team by stressing that her appointment is strategic and important for the company.
“We want to generate more positive disruption in the motorsport industry. As Formula E continues to reach higher milestones with a growing fan base and global audience, it is essential that we double our efforts to continue to achieve our ambitious goals in the coming seasons and deliver the best possible offering to our fans and partners,” he explained.
Ellie Norman expressed her motivation in coming to the series. “I have been closely following the development of the series since its inception 10 years ago and have always been impressed by its unique goal of growing an entirely new fan base focused on electric car racing, taking place in exciting locations with technological innovation and sustainability at its core.”
“With Liberty Global’s recent expansion of support representing a clear vision for the future of Formula E as the fastest growing motorsport on the planet, when Jeff approached me about the position, I knew it was an opportunity I couldn’t pass up,” she finished.
