Extreme E is here to stay. The blend of zero-emission motorsports and information campaigns, action and solutions about climate change have served as a perfect mix to create a great connection with the competition’s fans, who have responded appropriately and exceeded expectations.
100 billion views and more than 1 billion impressions have been reached by the 100% electric rally category, growing considerably since it started in 2021, proving that the formula used to reach households worldwide has worked perfectly, having all the way built with the intention of continuing to grow.
This represents a great success in two ways: the reports published by Extreme E confirm the interest of the youngest. They will be the pillars of building the society of the future, and they have a lot of responsibility on their backs when it comes to act and raise awareness about climate change and issues affecting life on Earth.
Since March, TikTok, one of the most popular social networks of the moment, has gathered more than 250,000 followers. It is noteworthy that 30% are women, promoting motorsport among them so that they become the next high-caliber competitors aboard the ODYSSEY 21 in the future.
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Also, the competition is developing expansion in China through the Sina Weibo, Douyin and Kuaishou platforms, offering live specialized content which has been very well received by viewers, proving that Extreme E is here to stay as one of the leading divisions in the motorsports environment.
“We are delighted with these figures; they are really impressive for an emerging sport, and demonstrating that it is one with the fastest growth of newcomers, especially on its first year,” said Ali Russell, Extreme E’s marketing director.
“As a sport with a purpose, we aim to reach a young fan base, and digital content is vital to fulfilling this ambition. Equality is a key pillar for the series, so it’s great to see a large number of female followers who are not commonly associated with motorsports,” she finished.
Extreme E has particularly managed to reach many minds through three key factors: speed, equality and pro-environmental behavior, fundamental for the growth achieved through digital platforms in its first off-road driving campaign, and far surpassing the expected results, considering that only half of the campaign has been completed.
Written by | Ronald Ortega
