Extreme E designated Telescope company as its official technology partner to promote fan engagement on its digital platforms through the Gridplay video app.
Through this alliance, Telescope will be in charge of activating voting on the official Extreme E website, Twitter, Facebook and YouTube, with similar plans to expand to the Twitch streaming platform.
The initiative invites fans to vote for their favorite team and the team with the most votes will be able to choose their place on the grid. Those who don’t make it to the final race can “give away” their votes to their preferred opponent. The rest of the grid will be decided by points from previous races.
“Telescope has a wealth of experience in the fan voting space having worked on a variety of high-profile projects including American Idol, NBA and E! People’s Choice Awards. The company has over 18 years experience and I’m delighted they are bringing its expertise to our championship,” said Ali Russell, Chief Marketing Officer at Extreme E.
Russell also said that Extreme E is a youth-focused sport and they seek to engage a young audience in our product, so initiatives like fan voting are really important to get people to join.
Telescope has worked with Formula E for more than 6 years to deliver its Fanboost product, the only event in the world that allows fans to play an active role in influencing the outcome of the race.
Telescope also works with companies and media brands to make their content more fan-friendly. By using her custom suite of digital products and services, they create unique creative solutions to help brands build their long-term engagement strategy.
“This is a fantastic opportunity for us to embrace this incredible new sport. There is nothing like it out there and we’re looking forward to bringing our unique audience engagement technology and insights to what is set to be an exhilarating new race format,” said Kevin Brown, Managing Director at Telescope.