Formula E has experienced unprecedented growth not only for having prestigious manufacturers, drivers and technology. The partnerships with multiple media outlets and digital platforms for broadcasting races have led to a huge audience increase.
“Season seven” registers so far impressive ratings in key markets for the sport’s development, with a 125 percent stratospheric increase when compared to season six’s numbers.
More than 150 million viewers have tuned in to different broadcast channels to enjoy the thrills of a competition that has managed to overcome the effects of COVID-19 pandemic.
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The virus which has left millions dead worldwide has led to suspensions and changes in calendar. However, organizers managed to pull through and prepared a top-notch show.
In addition, the great level shown by the pilots on track and the large number of winners in different races, show how well the competition is being disputed. Up to eight participants have won in nine rounds of the event.
Presence on All Continents
The electric single-seater category has a media team with a strategic planning to reach every corner of the world.
Formula E’s audience has been strengthened by partnerships in local racing markets, including Saudi Arabia and Mexico, and by strategic collaborations with Premium sports broadcasters such as CBS in the United States, Star India and Disney + Hotstar in India, SuperSport in South Africa and Sub-Saharan Africa, among others.
New media partnerships in Germany with Seven One, L’Equipe in France, Sky Sports Italy and TV Cultura and GloboTV in Brazil have significantly increased audience share.
Communications hard work
Aarti Dabas, media director for Formula E, noted that they “have enjoyed incredible success in a very short time, and it’s clear from these figures that our fans’ appetite for close, unpredictable racing is only getting stronger.”
“Behind the scenes, we have forged alliances with broadcasters who believe in Formula E and its potential to engage both existing motorsport fans and new, younger audiences through personalized, localized programming and with our market-leading position as a zero-emissions championship,” he explained.
The focus now is on continuing to strengthen the open coverage of the championship for the remaining races and working with our media partners to continuously improve Formula E’s promotion and visibility on their platforms and their markets
Aarti Dabas, media director for Formula E
Formula E’s expansion is a reality. The category announced its calendar for season eight, including new cities and a higher number of races.
Written by I Jhonattan González
