Veloce is known worldwide for dedicating itself to the field of video games and racing. However, when he decided to join Extreme E, he adopted the name Veloce Racing without knowing what was about to happen, because the leap they made has been so great that Daniel Bailey, executive director of the team, took the time to explain how good the brand’s entry into the electric rally competition has meant.
No wonder, as the first race of the Extreme was viewed by 18.7 million fans, an incredibly high number for the birth of a sustainable category of competition. This was precisely one of the factors that prompted the team to join in this adventure, supporting the environment and promoting friendly attitudes towards the Earth.
Remember that Extreme E visits places around the world that have been affected by climate change with the intention of promoting good sustainable practices, raising awareness and starting a process of “green healing” through races. “It is tapping into so many global macroeconomic trends that the world needs to address,” Bailey said.
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Extreme E: Committed to the Earth
Precisely, it is highly ingenious to use sport to promote sustainable behaviors that are needed in today’s society, given that this platform is highly entertaining, being able to capture the attention of millions of people around the world. That is why the Extreme E knew how to direct its message through the races.
All this adds to a large audience that the competition has, as it was previously revealed, the category registered 18.7 million viewers and 52 million visits on social networks with 25.4 million interactions worldwide, according to figures revealed by Extreme E, which undoubtedly speaks of the interest of people in this electric type of rally.
Little by little the Extreme E becomes an important part of the world of competition without forgetting its commitment to sustainability, managing to reach places that previously seemed unthinkable. For example, the Desert X Prix held in Saudi Arabia had a significant audience in nations such as the United States, India, England and China, managing to cover a greater amount of land in each X Prix that is held.
In addition, it is important to highlight that the category has a program that executes a work plan with local people in each X Prix that they carry out around the world with the intention of promoting sustainability and including it as a lifestyle in said inhabitants to make changes in the future that are durable in time.
In Saudi Arabia, they joined forces with the Ba’a Foundation to reduce plastic pollution in the area and preserve the life of turtles. On the other hand, Senegal has planted a million mangroves that can easily trap up to five tons of CO2 in a year.
Written by | Ronald Ortega
