WES Management is delighted to announce the agreement for the distribution of WES TV highlights on Eurosport. The channel becomes a new Media Partner for the 2023 UCI E-MTB XC World Cup season and beyond.
The two-year agreement to take into effect from the season about to start, with each round to be broadcast via Eurosport 1 and Eurosport 2 granting a pan-European distribution across 50 countries.
Eurosport will show races and original programming where WES UCI E-MTB XC World Cup fans will have access to action, insights, behind-the-scenes content, interviews with specialists in the discipline, celebrities, and electric bike experts revealing features and tips, and much more.
This agreement is set to increase the sport’s popularity and to reach a wider audience, spreading the word of WES in the electric bikes diffusion, sharing WES’ values of gender equality and inclusion, with focus on the exciting and challenging racing in natural and urban environments.
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Eurosport is the number one sport destination in Europe, unlocking the power of sport through localised content from the world’s greatest sporting events. As the Home of the Olympic Games in Europe, Discovery is bringing Eurosport to discovery+, the real-life direct-to-consumer streaming service, starting in a range of international markets during 2021.
Firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels – Eurosport 1, Eurosport 2 – reaching more than 200 million cumulative subscribers across 75 countries in Europe, Asia, Africa and the Middle East. Eurosport.com is Euro pe’s No 1 online sports news website with an average of 37 million unique users per month. Discovery Sports Events specialises in the management and promotion of international sporting events. More information is available by visiting corporate.eurosport.com.
WES World E-Bike Series was born in 2019 in Monaco, to organize and promote the first international competition of exclusively electric bicycles. By 2020, the category took the step to the next level by receiving the title of the first and sole UCI E-Mountain Bike Cross-Country World Cup.
WES aims to go beyond the sport, to offer the cycling industry an exciting new sustainable-mobility format. WES promotes E-MTB as a fun and challenging choice for athletes and amateurs, and mountain bike tourism as a driver for hosting venues’ visibility.
Written by | Ronald Ortega