Aurora Media Worldwide has been officially appointed by E1 Series as broadcast production partner for the E1 Series, a 100% electric boat racing series scheduled to kick off in Jeddah early next year.
The agency will be responsible for providing live race broadcasts, high quality programming and a wide range of exclusive behind-the-scenes content for the inaugural season of the category.
The competing teams include Tom Brady, Rafael Nadal, Didier Drogba, Steve Aoki, Sergio Perez and Virat Kohli, all set to be part of a series designed to deliver a water racing proposition that promotes sustainable marine mobility through the power of sport.
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After starting in Jeddah, and will include stages in iconic destinations: Venice, Rotterdam and Monaco, while other locations are in development.
E1 Series: Transmission Quality
For quality broadcasts, E1 Series relies on Aurora, a company with expertise in producing content for both live and recorded sporting events.
“This is a brilliant, global project. The show features state-of-the-art foiling racing boats and mixed pilots from different countries. Extreme sports backgrounds go head to head in a fast and dynamic format,” says Lawrence Duffy, CEO of Aurora Media Worldwide.
The company’s Formula E, Extreme E and SailGP experience is widely recognized for creating innovative productions with a specific focus, which are distributed and appreciated worldwide.
“As expected, the creative arsenal includes data feeds, AR and VR, drones, agile and on-board cameras to create the signature E1. Gaming and short-form continue to influence our approach,” Duffy finished.