Hyundai, in partnership with Discovery, released a miniseries called “A Better Way” which has five episodes dedicated to the Veloster N ETCR, the electric car that will participate in the PURE ETCR. It will also show technological advances in zero emission mobility.
The audiovisual material explores topics related to electrical technologies, fun, innovation, elements at the center of the PURE ETCR project, which deploys passenger cars with a power of 680 horsepower (equal to 500 kW, more powerful mapping required by technical regulations).
The protagonist of the short films is Augusto Farfus, a Brazilian driver born in 1983 who helped develop the Hyundai Veloster N ETCR, working on the asphalt of the Principality of Monaco.
“Every time somebody tries an electric racing car, they come out with a smile because of the amazing power delivery and how quickly it will accelerate,” says Farfus.
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The choice of Monte Carlo as the set of the miniseries is linked to the role that electric mobility already plays in the Monegasque city, where 7% of the cars are powered by electric motors; The Principality has declared its intention to achieve completely emission-free mobility by 2050.
Where to see “A Better Way”?
The episodes are premiering on Discovery’s global network of brands and digital platforms, including Eurosport. The series began airing on March 29 and the presentation along with the first episode of it can be seen on Hyundai’s YouTube channels.
Why dubbed A Better Way?
The idea of producing the “A Better Way” series also tries to inspire people about the mobility revolution by focusing on hydrogen fuel cell technology and challenging their feelings by exposing that there are zero emission vehicles in demanding fields, such as high-performance motorsport.
Hyundai has the explorer, ecologist and president of the Solar Impulse Foundation Bertrand Piccard, who tells this story that not only shows his perspective as an expert, but also enables other pioneers to join.
“I’ve learned in my own life having a vision and the pioneering spirit is crucial but it’s nothing without action! If you’re trying to completely change the way of doing things, turning a revolutionary idea into reality, then you better get ready for a battle,” says Piccard. “I desperately want to witness the vision of a hydrogen society become a reality – to really move beyond the combustion engine, and fossil fuel dependency.”
It is important to remember that the PURE ETCR electric series reserved for zero-emission cars, with battery recharging through the Enel X infrastructure, debuts in 2021 with a calendar that includes five rounds: Vallelunga (June 18-20), Zolder, Belgium (July 2-4), Motorland Aragon, Spain (July 9-11), Copenhagen, Denmark (August 6-8), Inje Speedium, South Korea (October 15-17).
