Despite the resistance to change from personalities and drivers of world motorsport, who have been skeptical about the incursion of electric competitions, Formula E has had the unrestricted support of companies and brands that have believed in the project that is heading for a decade.
One of the firms that maintains its support to the electrified single-seater series is Julius Baer, announcing an extension of its partnership with the tournament until 2026.
The renewal reinforces Julius Baer’s commitment to the series. Aligned with Formula E’s mission to accelerate sustainable human progress through the power of electric racing, the sponsor is focused on raising awareness and action on climate change and sustainable development.
Boosting the Brazil Race
Julius Baer is supporting the championship as it expands its fast-growing global fan base and is the title sponsor of the Julius Baer São Paulo 2023 E-Prix, which will be contested on March 25.
The Brazilian city joins Hyderabad and Cape Town as new host cities for ABB FIA Formula E FIA World Championship races in Season 9.
Following the announcement, Philipp Rickenbacher, CEO of Julius Baer, noted that as one of Formula E’s founding partners since 2014, it should come as no surprise that they remain enthusiastic about the success and commitment to the all-electric series.
“We are bound to Formula E by a pioneering spirit and an interest in the innovations and megatrends that are shaping our future,” the executive said.
For his part, Jamie Reigle, CEO of Formula E, noted that Julius Baer has been a valued global partner of the category since the beginning and they are delighted that this will continue with a multi-year extension through the Gen3 era.
“Together, we remain committed to accelerating the shift to an electric future and will collaborate on a global scale in our racing to bring that mission to life,” added the tournament promoter.
Julius Baer Group is a Swiss banking institution that is the parent of Bank Julius Baer, a traditional wealth management firm based in Zurich, Switzerland. The firm traces its origins to 1890, when it was founded by the banker of the same name.