• Advertise
  • Privacy Policy
  • Invest in Latam
  • Latam Mobility
  • Latam Green
  • Latam Future Energy
  • H2 Business News
Green Racing News
Advertisement
  • Home
  • Formula E
  • Extreme E
  • Tech
  • Brands
  • Others
  • About
  • Contact
  • English
  • Spanish
No Result
View All Result
  • Home
  • Formula E
  • Extreme E
  • Tech
  • Brands
  • Others
  • About
  • Contact
  • English
  • Spanish
No Result
View All Result
Green Racing News
No Result
View All Result
Home Extreme E

The Extreme E makes an alliance to reach the public in China

February 22, 2021
In Extreme E
The Extreme E makes an alliance to reach the public in China

Foto: ExtremeE.com

Share on FacebookShare on TwitterShare on Linkedin

The Extreme E category confirmed the alliance with Chinese live streaming platform Huya. The live racing action, which begins in early 2021, will be streamed through the leading live gaming platform in the Asian country with a community of more than 250 million.

In addition to the live action, the platform will also show a variety of featured shows, which aim to not only show the action of the wheel-to-wheel race, but also to impulse the environmental message of the championship.

Related content: The excitement of the Extreme E will arrive to Latin America

“We are looking to target a young audience at Extreme  E, so partnerships with platforms like Huya are really important to reach this  demographic. While Huya’s community are race fans, we also hope to engage them in the wider message of our series – making a change to reduce carbon footprint, and therefore protect our planet from climate change,” said Ali Russell, Marketing Director for Extreme E.

Russell assured that the Extreme E is destined to be an unprecedented category so they want to take their broadcasts to all corners of the world.

  • Image: Reuters

Huya collaborates with esports event organizers, as well as leading game developers and publishers, and has established live streaming of these disciplines as one of the most popular content genres on its platform. The company has created an engaged and interactive community for China’s young generation game enthusiasts.

About its success in live streaming games, Huya has also expanded its offering to other genres of entertainment content, including sports, movies, and music. The company’s open platform also functions as a marketplace for broadcasters and talent agencies to meet and collaborate closely with the company.

The Huya deal is the latest in a long list of broadcast partnerships already announced by Extreme E, including the BBC, Discovery, FOX Sports, Globo (Brazil), ESPN Africa, Mediaset (Italy), among others.

Tags: Extreme EHuya
Previous Post

Toyota kicks off with a new battery-electric SUV

Next Post

The Diriyah night EPrix could change scenario

Jhonattan González

Jhonattan González

Journalist: Sports, motorsport, sustainability and electric mobility

Related Posts

Extreme E to Host Scottish X Prix in a Former Coal Mine
Extreme E

Extreme E to Host Scottish X Prix in a Former Coal Mine

March 31, 2023
Extreme E Unveils ENOWA Hydrogen Fuel Cell Performance
Extreme E

Extreme E Unveils ENOWA Hydrogen Fuel Cell Performance

March 29, 2023
Extreme E Unveils First Legacy Programme of the Season
Extreme E

Extreme E Unveils First Legacy Programme of the Season

March 16, 2023
Veloce Racing and ACCIONA | Sainz XE Team Split Honors at Extreme E 2023 Kickoff at NEOM
Extreme E

Veloce Racing and ACCIONA | Sainz XE Team Split Honors at Extreme E 2023 Kickoff at NEOM

March 13, 2023
All Set for Extreme E Season 3!
Extreme E

All Set for Extreme E Season 3!

March 9, 2023
Rosberg X Racing Rebranding for Extreme E 2023
Extreme E

Rosberg X Racing Rebranding for Extreme E 2023

March 7, 2023
Next Post
The Diriyah night EPrix could change scenario

The Diriyah night EPrix could change scenario

We provide the best news on zero emission racing, our coverage includes Formula E, Extreme E, Moto E, Roborace, E1 Series, eSkootr and also eRacing.

Linkedin Whatsapp Instagram Twitter Youtube Facebook
Browse by Category
  • Formula E
  • Extreme E
  • Bios
  • Tech
  • Brands
  • Others

Newsletter

Subscribe to our mailing list to receive Monthly updates direct to your inbox!
  • This field is for validation purposes and should be left unchanged.
© 2021 Copyright Green Racing News by Latam Mobility. Diseño web Imagina la web
No Result
View All Result
  • Home
  • Formula E
  • Extreme E
  • Tech
  • Brands
  • Others
  • About
  • Contact
  • English
  • Spanish

© 2021 Copyright Green Racing News by Latam Mobility. Diseño web Imagina la web

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.