Electric SUV racing series Extreme E announced that it has signed a collaboration with the leading content distribution platform, Socialie. The union will help Extreme E improve the management, distribution and return on investment of its social media content.
Now with the partnership, Extreme E content will seamlessly reach remote locations around the world via Socialie account for automated progressive distribution.
“Extreme E’s collaboration with Socialie means we can fully realise the potential of our outstanding visual content as well as amplify the environmental, electrification and equality messaging behind our unique sport for purpose series,” said Ali Russell, Director of competitor marketing.
He further added that in order to adapt to current times, the Extreme E must not only be viewed as a sport, but it must have a vital narrative.
Kristin Adams, executive director and founder of Socialie, for her part, highlighted the alliance with the electric series in its inaugural season and the vision that it has with climate change through motorsport and the media.
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“By using Socialie, Extreme E is empowering its drivers, teams and other influential stakeholders to easily share and amplify this very important message across social media to showcase the unique events and raise awareness for the need to protect the environment. We are proud that Socialie has been chosen as its platform to achieve this.”
Launched in 2016, Socialie has quickly become a leader in social media content distribution within the sports world, collaborating with sporting events such as ATP Tour, WTA, UFC, FIBA Media, European Tour.
The company is famous for being the most effective platform for maximizing the social ecosystems of the brands it works with, enabling fast and impactful delivery of content.
Extreme E is now heading to Greenland (August 28-29) followed by Brazil (October 23-24) and Patagonia (December 11-12). The goal is to increase spectator awareness and interest in environmental issues by racing in areas that are suffering from the environmental crisis, such as rainforests and the Arctic.
Written by | Gabriel Sayago