An economic impact analysis conducted by YouGov Sport reveals that the Hydro X Prix Extreme E series brought a notable financial boost to Scotland, totalling £31.06 million after the two races held at the former Glenmuckloch open pit mine.
Located in Dumfries and Galloway, it was once a coal mine and is now being transformed into a pumped storage hydroelectric (PSH) facility and wind farm, a transition aligned with Extreme’s sustainable vision, and its main purpose.
“The economic study in the YouGov sports report for the Hydro X Prix illustrates the positive financial impact an Extreme E race has had in Scotland, particularly for the local economy, which is very pleasing,” says Ali Russell, Extreme E’s Managing Director.
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Extreme E Promotes Sustainability in Multiple Aspects
YouGov Sport’s analysis assessed the economic impact across a number of different spending categories, covering factors such as attendee and organization spending in Scotland, as well as other aspects related to the local market, tourism and other spending factors.
“Hosting an international motorsport event in Scotland, while raising awareness of the country and Extreme E’s shared commitments to sustainability, renewable energy initiatives and electric mobility, was an ambitious project, but we were able to deliver successfully,” Russell continued.
Now, in line with its long-term environmental commitment, the 100% electric SUV category has embarked on a multi-phase project to counter the effects of climate change on salmon populations in local communities.
Ultimately, this initiative has been made possible through collaboration with the Nith District Salmon Fisheries Board, where the primary focus is to reverse climate-driven impacts by harnessing active community participation, education and the implementation of scientific knowledge.