Behind a great project there is always a creative architect. Gianfranco Pizzuto is one of them, and he has a big one. You may not be familiar with his name, but if you add Automobili Estrema to his resume, his face will surely be familiar, and with it, a great work on behalf of electric and sustainable mobility.
In 2020, the firm of electrified, luxury and high-performance cars was unveiled. From that moment on, the brand was known to pursue high goals, and so it was. The beginning of a journey for clean energy came with Fulminea, an incredible model that captivated from the moment it was unveiled.
However, to reach Automobili Estrema, Gianfranco Pizzuto had to carve a path from scratch, like anyone who wants to reach the top. Since 1983, business was part of his life, but it was not until 2007 that he showed the first gesture towards sustainability by becoming the initial European investor and distributor of Fisker Automotive, a luxury plug-in hybrid vehicle.
Seven years later (2014), that company was sold to Chinese parts manufacturer Wanxiang America, Inc. Since that time and following the Fisker experience, Pizzuto served as a consultant to the automotive sector involving electric mobility projects around the world.
His voice, weight and vote built over the years, becoming increasingly noticed after being openly seen as a speaker and passionate about sustainability. Jaguar took notice, and appointed him in 2018 as an official brand ambassador in Italy following the launch of the Jaguar I-Pace model, a 100% electric vehicle.
Preparation is everything: Five languages under his belt (Italian, Spanish, English, German and French) and a lot of dedication have served Pizzuto, who now, as CEO of Automobili Estrema, hopes to continue contributing to the construction of a sustainable path that will completely change the way we move around the world.
Written by | Ronald Ortega