WES is getting all the details ready for the 2022 season of the UCI E-Mountain Bike World Cup, where it will once again count on the support of Magneti Marelli Checkstar after renewing its partnership with the category for the upcoming edition of the championship, which will take place at several European locations.
The brand will be present at every race of the championship, promoting its name in paddocks, circuits and media, as well as having a reinforced window for the exposure of the enhanced TV coverage of the series.
On the other hand, the prize for the fastest lap of each race will be called Magneti Marelli Checkstar Power Lap, where all riders, both male and female, will fight for the distinction, plus an additional recognition that will be awarded at the end of the season.
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WES World E-Bike Series was Born in 2019 in Monaco to organize and promote the first international competition for exclusively electric bikes. In 2020, the category took the next step by receiving the title of the first E-Mountain Bike Cross-Country World Cup.
E-Cross-Country (E-XC) is the main discipline of WES, although WES Events can also showcase E-Gravity races, urban track competitions and amateur rides with professionals, called Ride WES.
About Magneti Marelli Parts & Services
Magneti Marelli Parts & Services is the commercial division of Marelli, distributing spare parts, automotive components and know-how to workshops through a network in the independent market. It supplies both original and equivalent products, as well as driver support services through its network of Magneti Marelli Checkstar body shops.
Written by | Ronald Ortega