Presenting the short, medium and long-term projects of the automotive giant Porsche, Albrecht Reimold, member of the Board of Directors of the German brand, highlighted the great relevance that sustainable mobility is taking in the organization it represents, from where they work hard in favor total climate neutrality.
“In five years, half of all new Porsche cars will have an electric motor – either as a hybrid vehicle or an all-electric sports car. We’re assuming a pioneering role in the technology here. However, different parts of the world are developing in very different ways with respect to electric mobility and how they’re expanding the relevant infrastructure,” Reimold said in relation to the goals set for the next decades.
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When asked whether in 2050 there will still be combustion cars, the manager responded based on a current analysis:
“Based on everything I’ve seen thus far, the answer is a clear yes. Here at Porsche we adopted a clear and sustainable product strategy years ago. It’s based on the three pillars of fuel-efficient combustion engines, low-emission hybrid models and all-electric vehicles. Low-emission technologies are playing an ever-greater role. Combustion engines still have a lot of potential when it comes to meeting stricter environmental regulations.”
Albrecht Reimold, Porsche’s Member of the Executive Board for Production and Logistics.
Albrecht revealed that in the next 5 years they will invest 18 billion dollars in electromobility, sustainable production and digital transformation, which reveals that this stage could represent a considerable advance in terms of charging infrastructure.
Regarding the new measures that Porsche will apply to reduce carbon emissions, Albrecht Reimold recalled that some of their factories currently use 100% renewable energy: “In Zuffenhausen we’re generating heat from carbon-neutral combined heat and power units that run on biogas.”
“Sustainability is a key component of our strategy. It is important for us to take a holistic view of this issue – economically, ecologically and socially. Our approach is based on six fields of action, including decarbonisation, diversity and transparent supply chains.”
Taycan and Cross Turismo, faces of the zero emissions
Albrecht Reimold, who is also responsible for Production and Logistics at Porsche, appreciated the company’s experience with the Taycan, a model of which more than 20,000 copies were sold throughout 2020.
“The Taycan is one of the most ambitious projects Porsche has ever attempted. We built an entirely new plant at our main factory site. We put completely new and innovative production processes into place. We created around 2,000 new jobs and ran an intensive training programme. The Taycan is a fascinating car and it arrived at the right time.”
Finally, the manager highlighted the excellent combination of hardware and software that Cross Turismo has: “The first derivative of the Taycan, it’s not a completely new entity so we don’t have to reinvent the wheel. Instead, what we’ve done in large part is to identify the details that could be done better. To make it more fuel-efficient and more typically Porsche.”
Written by | Osward Rubio
