Through an official press release, the Drone Racing League and PointsKash announced a 5-year strategic partnership that will result in a series of benefits for both organizations and fans of the premier professional drone sports division.
The union between the two parties will result in the birth of DRL Flight Club, the first program for Drone Racing League fans to earn rewards at PointsKash. In addition, they will be able to join events, game products and content starting this season (2022-2023).
In this way, fans will be able to redeem PointsKash points for access to DRL live events, limited edition apparel and additional perks within the DRL SIM video game, the Drone Racing Arcade mobile game and the upcoming Fly-to-Own NFT drone racing game.
“PointsKash is made for Generation Z, so we knew we had to partner with their favorite sport, Drone Racing League was the right fit. Fans are young, tech-savvy and tend to have higher incomes than traditional sports fans, suggesting they are more likely to accumulate points in various loyalty rewards programs,” said, Steve Janjic, CEO of PointsKash.
“We wake up every day building partnerships with brands that enhance the DRL fan experience to connect with their target consumers. We are thrilled to partner with PointsKash to reward our fans in innovative ways and give them access to special experiences,” said Ari Mark, Senior Vice President of the DRL.
As such, fans will be able to use the PointsKash mobile app, set to debut in December 2022 during the 2022-23 Drone Racing League World Championship season.
PointsKash, headquartered in Boca Raton, Florida with operational support in Kansas City, Missouri, has developed a proprietary platform that provides services to consumers, rewards point issuers and merchants in converting loyalty rewards points into cash.
Its merchant payment processing services team has centuries of experience serving small, medium and enterprise level businesses, including local, regional, national, convenience store gas stations, auto dealerships, manufacturers, sporting events, electronic gaming organizations and retailers.
About the Drone Racing League
The Drone Racing League (DRL) is the world’s premier professional drone racing property. The world’s best drone pilots fly in the league and millions of fans watch them race on NBC and Twitter. With innovative technology and immersive competition, DRL is creating a new era of sports, bringing drone racing IRL, in virtual simulation and in the metaverse.
Written by | Ronald Ortega