In addition to bringing together entertainment, electrification, environment and gender equality, Extreme E will work closely with consulting agency VMATCH to design its marketing approach, support its positioning and create the most relevant content to engage global brands.
VMATCH will support Extreme E developments and offer solutions to maximize the success of each brand strategy and each activation program.
With its long experience in the watch industry, VMATCH supported the series in defining the key success factors and rationale for why a watch brand should partner with Extreme E, balancing the critical importance of time in racing but also supporting sustainability, exploration and gender equality.
As a result of sharing those same values and positioning, VMATCH was able to incorporate Swiss luxury watch brand Zenith as an Official Timekeeping Partner of Extreme E.
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“Following a long-standing relationship with Herve, I’m delighted to be working with him and his new agency VMATCH to bring world class partnerships to Extreme E which are based around mutual purpose and crucial storytelling for the key pillars of the series which include electrification, environment, equality and entertainment,” said Alejandro Agag, founder and CEO of Extreme E, also asserting that they hope with the sports platform to create a genuine impact.
For Hervé Bodinier, founder and CEO of VMATCH, the company’s positioning is to create meaningful, collaborative partnerships, and that would be the same objective as Extreme E.
“I’m very pleased that we will continue our journey with Alejandro Agag as part of this electric odyssey which follows the successes we had together in Formula E. We share his unique vision to support sports and entertainment which offer solutions for a positive future.”
Source: Extreme E
Written by | Gabriel Sayago