Jamie Reigle has held the position of executive director of the electric car series since September 2019. The Canadian has not had an easy leadership since he is in a position that was left vacant by none other than Alejandro Agag, president and founder from the competition.
Faced with such high expectations, Reigle has also gone through the Covid-19 stage a few months after assuming as CEO. However, the former executive of the English club Manchester United has completed a successful season and is on his way to the second despite pauses and cancellations due to the pandemic.
Before taking positions in another sport such as football in the NFL, Reigle spent a decade as a senior executive at Manchester United, where he served as a member of the board of directors, oversaw global business activity, launched the club’s operations in Asia. Pacífico and led the company’s initial public offering on the New York Stock Exchange.
Today the Red Devils are considered the most popular club in England and among the four most followed teams worldwide behind Real Madrid and Barcelona.
Reigle, in addition to contributing to the growth of the Manchester United brand, also boosted commercial operations with the Los Angeles Rams in the NFL. In the Los Angeles franchise, he was executive vice president.
With business experience in growing brands, in two of the world’s most prominent sports leagues such as the Premier League and the NFL, Reigle joined Formula E and the brand continues to climb as the fastest growing series in motorsports.
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“I am delighted and honored to be in charge of leading Formula E into its next phase of development,” said Reigle after being chosen for one of the most important positions in the electric competition.
Reigle’s goal is to further develop the series by adding more excitement to motorsport without neglecting the importance of expanding sustainable mobility. Reigle has not only maintained relationships with key sponsors or added teams; but he also points to an expansion to other venues that the series has not visited yet as a return to Canada (Vancouver) and races in the Netherlands, Indonesia, South Korea, France, China and the long-awaited E-Prix of Santiago de Chili.
The series has also reached new corners thanks to audiovisual productions such as Drive To Survive ”,“ Formula E: How the FIA Electric Dream Became a World Championship ”and the film“ Change. Accelerated”. All with the intention of making visible, the sustainable progress of electric racing.
Written by | Gabriel Sayago