Ford confirmed that it has received more than 44,000 reservations for the new F-150 Lightning electric pickup truck.
The American company earlier this week introduced the F-150 Lightning, an all-electric version of the company’s best-selling pickup truck.
The vehicle has the potential to greatly accelerate the adoption of electric vehicles in the United States given that the F-150 is already the best-selling passenger vehicle on the market.
Ford CEO Jim Farley said that on the first day alone the construction giant received 20,000 orders on the first day, and now confirmed that the number rose to 44,000 reservations for the F-150 Lightning in 48 hours.
The automaker’s strategy is to accept reservations with a $ 100 refundable deposit for the electric truck due out in mid-2022.
The small deposit results in a moderate show of interest, but the terms are the same for the Tesla Cybertruck, giving us an interesting point of comparison.
When Tesla introduced the Cybertruck in 2019, the California-based company announced that it received more than 146,000 bookings on the first day.
Tesla reached about 250,000 reservations for the Cybertruck in the first week, and it is now believed that it received more than 650,000 reservations for the electric truck.
With the current reception, the electric truck space is starting to become very competitive.
Rivian said it will begin deliveries of the R1T, its electric pickup, next month. Then the Hummer EV pickup later this year, then the Tesla Cybertruck and the Ford F-150 next year.
With more than 3 million pickup trucks sold in the United States each year, the market will progressively electrify to a good level.
Written by | Gabriel Sayago